Fashion Office - The CFO Diary

Where fashion decisions become business strategy: creative leadership, pricing power, desirability and market positioning.

Fashion Office

Le Smoking Turns 60: Why Saint Laurent Is Kering’s Quiet Locomotive

FT Luxury Summit with Elizabeth Paton and Cedric Charbit The most desirable house in fashion posted declining revenue three years...
Fashion Office

Vogue Business Summit 2026 Report

Chantilly 12.05.2026 C.F.O :Capital Fahion and Opinion Six panels. Four pillars of the luxury growth model openly under review: distribution,...
Fashion Office

ReconKering Will Be Harder Than Conquering.

Luxury’s problem is no longer desire. The queues are back. The wishlists are alive. The shop floors still know how...
Fashion Office

AP x Swatch: When You Can’t Own the Shape, Choose Who Can Copy It

After Japan and the US courts ruled the Royal Oak shape isn’t legally distinctive, Audemars Piguet stopped suing imitators. It...
Fashion Office

The Experience Yield: Why RoX Will Replace ROI for Luxury Brands to Win This Cycle

Source: Vogue Arabia x Qatari Diar in Egypt As we enter 2026, luxury fashion is not facing a creativity crisis....
Fashion Office

Why the Future of Luxury Will Be Restraint, Not Expansion

Source: Brunello Cucinelli Dubai Fashion Show Spring 25 For a decade, the industry confused expansion with leadership, volume with relevance,...
Fashion Office

Value Over Vanity: Luxury Pricing Balancing Act

Why Luxury’s Next Big Price Move Will Make or Break Brands? Chanel Spring/Summer 2026 The luxury industry arrived at the...
Fashion Office

ABF Is No Longer a Wall Street Term. Welcome to the Asset-Birkin Finance

Credit photo: Sotheby’s Bonds are yielding 3–4%. Birkins Fund returned 34%.The Birkin is no longer a purchase — it’s collateral....
Fashion Office

The Olivier Rousteing Effect: How a €30 Million House Became a €300 Million Power Brand

Image credit: Balmain When Olivier Rousteing took over Balmain in 2011, he was just 25 years old, barely known outside...
Fashion Office

No Logo Is a Logo: The Death of Quiet Luxury

Image: Loro Piana campaign “To dissimulate is to pretend not to have what one has.To simulate is to feign having...
Fashion Office

The Reins of Luxury: Why Fashion Still Bows to the Equestrian Code

In June 2025, Hermès brought its equestrian heritage to Shanghai with the Au Galop! runway show—transporting its signature codes of...

TheCFODiary

One week in Paris, two Luxury summits and one good

To my fellow AP owner , don’t worry the Oak will a

Luxury is no longer only selling products. It is

The Luxury industry still hasn’t understood its co

Saudi is not building fashion. It is building an i

VB x Gap: Beckham’s smartest move yet. Few years

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