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If you still think fashion and finance live in two If you still think fashion and finance live in two separate worlds, you’re already behind.
From couture collections sold like blue-chip assets, to private equity buying fashion houses, to the Gulf structuring luxury through ETFs, councils, and capital markets—fashion has quietly become an asset class.

Capital now treats fashion as a profitable, investable asset class — with pricing power, global scale, and long-term value creation.

Are you convinced? Comment below 👇
Ladies, maybe it is time to own more than the bag! Ladies, maybe it is time to own more than the bag!

Let’s be honest.

We’ve all justified a luxury purchase at least once by calling it an investment.
The bag holds its value. The watch appreciates. The jewellery is timeless.

What if you owned the companies behind all our favorites luxury goods?

Because this month, the UAE  launched the region’s first luxury-focused ETF, backed by Lunate and listed on the Abu Dhabi Securities Exchange, turning luxury  into a strategic investment for regional investors.
From closets to capital markets. 👜📊

disclaimer: Not investment advice. For information only.
Not fully sold on Matthieu Blazy’s RTW for Chanel Not fully sold on Matthieu Blazy’s RTW for Chanel for now…
But the bags!!!
No surprise the bags feel strongest.
Blazy already proved at Bottega Veneta that leather is where he builds icons.
Those categories will lead Chanel’s revenue while RTW takes time to re-establish authority.

Which one is your favorite?❤️ comment below 👇 

RTW takes time.
Leather goods don’t wait.

They’ll lead revenue while the broader legacy is being rebuilt.
Return on Emotion (RoX) is becoming as critical as Return on Emotion (RoX) is becoming as critical as ROI in luxury.
 (RoX) is no longer a “soft” concept in luxury.
It is becoming a strategic variable alongside ROI

Return on Emotion (RoX) measures the lasting emotional impact generated by an experience — not the performance of the experience itself. 

What we are seeing today is not a collapse in demand, but a reallocation of value. Consumers have not stopped spending — they have shifted away from product-led models toward experience, access, and emotional relevance. When price becomes the question, emotional attachment has already weakened.

Luxury brands that continue to allocate capital primarily to visibility and short-term attention risk underperforming on durability. Experience creates value only when it is consistent, credible, and lived across the client journey.

The winners of the next cycle will not be those who optimise output, but those who build sustained emotional relevance.

Emotion is not the objective.
Demand durability is.
Full article : link in bio
Saks filed for bankruptcy after a failed turnaroun Saks filed for bankruptcy after a failed turnaround.

The key number: ~$225m owed to Chanel, Kering and LVMH.
This isn’t lending. It’s inventory delivered and not paid for.

• Court filings show major luxury houses are on the unsecured creditor list with tens of millions owed:
 • Chanel: ~$136M
 • Kering (Gucci, Balenciaga, etc.): ~$60M
 • LVMH: ~$26M
 • Total claims across top 30 creditors ~ $712M. 

Payment delays eroded trust. Brands pulled back shipments, best-sellers disappeared, inventory weakened — a vicious circle that accelerates Saks decline.

Saks scaled on the belief that becoming big enough would make brands dependent. Instead, luxury is moving to DTC.
The bankruptcy underscores broad luxury retail challenges: overleveraged department stores, shifts to direct-to-consumer models, and inventory shortcomings. 

As unsecured creditors, Chanel and other brands sit behind banks and bondholders in the recovery line .
Not sure how much will be left on the table after them …
@bloomberg
The new Bonbonnière, described as baguette-shaped, The new Bonbonnière, described as baguette-shaped, raises an uncomfortable question:

Did Goyard fall into the trap of trend-chasing?

The silhouette feels familiar. Too familiar.
It echoes the Alaïa Le Teckel, the Miu Miu Mini Beau, and a growing wave of elongated mini bags flooding the market.

And that’s the problem.

Goyard’s strength was never relevance through trends.
It was Restraint. A refusal to play the seasonal game.

When a house built on heritage starts borrowing shapes from the hype cycle, the issue goes beyond one bag. It exposes a deeper fracture in the luxury industry.

When silhouettes become interchangeable across houses, luxury loses its edge. Design stops being driven by vision and starts being dictated by sales target and Instagram algorithm. One shape performs, and suddenly everyone adopts it — not because it’s inspired, but because it feels safe.

This isn’t creativity. It’s consensus.

And consensus is the enemy of Luxury!
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